About us
We are a Czech company with over 20 years of experience in the optical market, specializing in the production and distribution of high-quality optical frames and sunglasses under the Reserve brand. Over the years, we have earned a strong reputation for delivering excellent products at reasonable prices, allowing us to expand into over 25 countries worldwide through a dedicated network of sales representatives and distributors. Our extensive range of products includes stainless steel frames, acetate frames, titanium frames, injected frames, clip-on frames, and polarized sunglasses.
We offer a wide variety of sizes, ensuring a perfect fit for any face shape or preference, while carefully considering technical aspects and thoughtful color choices. With an in-house design team working daily on new concepts, we continuously innovate to ensure our products stay on trend and uphold the highest standards of style and quality. We proudly showcase our brand at major optical exhibitions across Europe, where we connect with industry leaders and with you, opticians, who appreciate quality and innovation. Our commitment to these events reflects our dedication to staying current with optical trends. Visit us at upcoming fairs to see our latest collections and designs.